Paradox.

Viraj Parab

Design Strategist — Product Designer

Designing intuitive experiences that connect people & ideas.

UI DesignUX ResearchPrototypingDesign SystemsUser Testing
www.behance.net/virajparabExplore experience
Viraj Parab, Design Strategist and Product Designer
Viraj ParabDesign Strategist
Paradox.Humour.Adversity.Change.
UI DesignUX ResearchPrototypingDesign SystemsUser TestingUI DesignUX ResearchPrototypingDesign SystemsUser TestingUI DesignUX ResearchPrototypingDesign SystemsUser TestingUI DesignUX ResearchPrototypingDesign SystemsUser Testing

Professional Experience

03 roles

NeoSOFT

Senior UX Designer / Senior Product Designer

Client and project assignments across BFSI, Law Enforcement, Consumer and Enterprise products

Mumbai

Bisleri – Bottles for Change

Jun 2026 – Present

Problem Statement

The initiative needed a credible digital presence to explain its work and encourage participation from households, schools, housing societies, corporates and NGOs. There was no existing website to iterate on.

Proposed Solution

Designed a new website with clear information architecture, audience-focused content structure and user journeys that communicate the initiative and guide users toward participation.

My Ownership

  • Owned the project end-to-end from stakeholder interviews and competitive research through final UI and launch support.
  • Defined information structure, user flows, wireframes and high-fidelity UI for multiple audience groups.
  • Collaborated with stakeholders through design reviews and iterations.

Outcome

Website launched with strong internal and client feedback.

New York Police Department – Forms Portal

Apr 2026 – May 2026

Problem Statement

The existing forms experience contained redundant and tedious flows that created friction during complaint/form completion and contributed to user drop-off. The project was delivered under a tight timeline.

Proposed Solution

Redesigned the experience around a guided, conversational and mobile-first form flow, simplifying complex steps and reducing unnecessary interactions.

My Ownership

  • Interviewed SMEs to identify user pain points, workflow issues and improvement areas.
  • Analysed existing form flows and simplified redundant steps.
  • Designed guided conversational interactions that reduce uncertainty during form completion.
  • Introduced mobile-first UX principles and delivered the project within a time-constrained schedule.

Outcome

Estimated 30% reduction in complaint-registration user fall-off.

Ingenero Technologies – Product Portal & White-Label UX Revamp

Nov 2025 – Apr 2026

Problem Statement

Existing product portals required UX and workflow improvements, while individual sub-products needed to become more standalone and marketable.

Proposed Solution

Reworked product experiences into modular, feature-rich and white-label-ready interfaces with improved usability, consistency and visual quality.

My Ownership

  • Analysed existing processes and user flows and identified opportunities to simplify product experiences.
  • Led design from research and wireframes through high-fidelity UI and prototypes.
  • Developed a dark-theme UI through internal team testing.
  • Handled design quality control across multiple products and redesigned legacy portal interfaces.

SoundThinking – CrimeTracer Portal

Jun 2025 – Nov 2025

Problem Statement

The CrimeTracer platform required a more usable experience for complex crime intelligence workflows across multiple personas, with faster access to investigative information.

Proposed Solution

Redesigned key workflows and interactions with a focus on simplified navigation, clearer information presentation and faster investigative drill-down.

My Ownership

  • Contributed to end-to-end UX research, workflow analysis, wireframing, prototyping and high-fidelity UI.
  • Worked closely with UI developers to move designs into production under tight deadlines.
  • Collected stakeholder and SME feedback and incorporated critical requirements across personas.
  • Created AI-based sales demonstration experiences.

Outcome

Estimated 35% improvement in suspect drill-down time.

Axis Bank – Saksham Portal

Feb 2024 – May 2025

Problem Statement

Banking agents navigated complex internal workflows while assisting customers. Excessive scrolling, difficult navigation and inefficient information hierarchy increased the effort and time required to find support functions.

Proposed Solution

Redesigned information architecture, navigation and dashboard experiences so agents could find functions faster and complete support workflows with less interaction effort.

My Ownership

  • Owned complete UX and UI design for the Saksham Portal.
  • Analysed internal workflows and simplified complex user flows.
  • Designed dashboard variations for different user personas.
  • Introduced persistent sidebar and floating navigation to reduce scrolling and improve function discovery.
  • Improved information hierarchy and screen real estate across the portal.
  • Collaborated with stakeholders and developers through design iterations and implementation.

Outcome

Reduced agent support call duration by 33.8% and improved Agent Satisfaction Score by 34%.

Sony Pictures Networks – Website Experience Revamp

Sep 2023 – Mar 2024

Problem Statement

The website needed a more modern and engaging experience that better supported different viewer needs, improved navigation and increased content engagement.

Proposed Solution

Redesigned the experience around viewer personas, improved content architecture and introduced interactive formats for a mobile-first content discovery experience.

My Ownership

  • Led complete website UX/UI redesign.
  • Conducted persona research using viewership data and translated findings into user flows and content architecture.
  • Introduced polls, quizzes and short-form video highlights.
  • Designed personalized recommendations and simplified navigation.
  • Created low-fidelity wireframes, high-fidelity UI and prototypes before implementation.

Outcome

Designed the experience to increase content engagement and session duration through interactive content and personalized discovery.

Times Pro – Recruitment Portal

Jul 2023 – Aug 2023

Problem Statement

Times Pro required an integrated recruitment experience within its certification platform for job seekers and employers.

Proposed Solution

Designed a recruitment portal connecting certification profiles with job discovery and employer candidate-search workflows.

My Ownership

  • Owned the project from research and discovery through wireframing and final design delivery.
  • Designed job seeker profiles, job search/application flows and employer candidate-filtering tools.
  • Created and maintained a design system.
  • Maintained visual and functional consistency with the existing Times Pro website.

Tickerplant / 3.0 Verse – Crypto Trading Platform

Apr 2023 – Jul 2023

Problem Statement

The trading platform required clear experiences across rewards, subscriptions, automated trading and asset-swap workflows.

Proposed Solution

Designed modular trading and supporting experiences with clear information hierarchy, intuitive onboarding and reduced interaction friction.

My Ownership

  • Designed the trading portal and website UX/UI.
  • Created reward-point icons and subscription-plan interfaces with clear pricing hierarchy.
  • Designed automated trading bot onboarding, performance visualisation and strategy tracking.
  • Designed end-to-end asset swap flows and collaborated with developers to resolve implementation constraints.
  • Managed the full design cycle from wireframes and stakeholder reviews through iterative refinement and production-ready assets.

Engati

UX Designer

Aug 2020 – Mar 2023

Mumbai

Problem Statement

Conversational AI products required intuitive product experiences across multiple portals, dashboards and responsive web applications while maintaining consistency across the product ecosystem.

Proposed Solution

Designed and evolved responsive product interfaces, dashboards and design systems that simplified complex conversational AI workflows and improved consistency across products.

My Ownership

  • Progressed from Visual Designer to UX Designer while contributing to conversational AI products.
  • Owned UX activities from research and ideation through wireframing, prototyping and testing.
  • Worked across three product portals and designed product interfaces and dashboards.
  • Created and maintained design systems and responsive web experiences.
  • Collaborated with Product, Engineering and Marketing teams to improve usability, visual consistency and customer engagement.

Self-Employed – Freelance Designer

Freelance Designer

Feb 2020 – Aug 2020

Mumbai

Problem Statement

Clients required clear visual identities and consistent brand communication across their marketing touchpoints.

Proposed Solution

Created custom brand identities and visual systems aligned with client requirements.

My Ownership

  • Designed logos for multiple clients.
  • Created brand guidelines and supporting visual identity assets.

Core Skills

01User Experience (UX) Design
02User Interface (UI) Design
03Product Design
04Interaction Design
05Information Architecture
06User Research & Usability Testing
07Wireframing & Prototyping (Low to High Fidelity)
08Design Systems & Component Libraries
09Enterprise & SaaS UX
10Dashboard & Data-heavy Interfaces
11Accessibility (WCAG) & Usability Standards
12Agile / Scrum Collaboration
13Cross-functional & Global Team Collaboration

Education

Bachelor of Science in Information Technology

Pillai College of Arts, Commerce and Science

2016 – 2019

AAIP – Arts, Entertainment & Media Management

Arena Animation

March 2017 – October 2021

Languages

English
Hindi
Marathi

Hobbies

Sketching
Swimming
Bike Touring

Courses Completed

Evaluating Designs with Users

University of Michigan

Issued Jul 2026

Credential ID YUGSW439CC6B

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Understanding User Needs

University of Michigan

Issued Jul 2026

Credential ID OF3KVRF0NEBS

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Introduction to User Experience Principles and Processes

University of Michigan

Issued Jul 2026

Credential ID OW0C1EQ3IIYQ

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Usability Testing with Hotjar

Coursera

Issued Jun 2026

Credential ID BDM99CZ43SUE

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User Experience in Game Design

Epic Games

Issued May 2026

Credential ID 5XTVXNBT6Y0D

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Achievements

01

Reduced Axis Bank support call duration by 33.8%.

02

Increased Agent Satisfaction Score by 34%.

03

Reduced CrimeTracer suspect drill-down time by ~35%.

04

Reduced NYPD complaint registration drop-off by ~30%.

05

Earned the 2-Time Star Performer Award at Engati for consistently delivering high-impact UX solutions and exceeding performance expectations.

06

Received the Shabaash Card Appreciation for exceptional client impact, recognized for driving business value through user-centric design solutions.

07

Delivered products across FinTech, Enterprise SaaS, AI and Law Enforcement domains.

Resume

Product Designer

Let's design something intuitive together.

Viraj ParabParadox. Humour. Adversity. Change.